Everything you need to know about Taste
Are you spending more time searching for movies and shows than actually watching them? Taste provides recommendations and reviews based on your personal taste, making it easier to decide on what to watch, find hidden gems, and build your watchlist.
Taste was founded on the simple premise—‘the best recommendations come from those who share your personal taste’.
98% of us use recommendation sites as part of our everyday lives. User ratings are useful as they show us what the majority thinks. But Taste does recommendations differently.
When you search for a movie or show, we show you how the people with the most similar Taste to you rated it, eliminating a lot of the noise.
Here’s how it works:
Taste’s movie ratings and reviews differ for each person based on their taste. Unlike Rotten Tomatoes, IMDb, Fandango, Taste decentralizes the peer reviews to make them gender-neutral and remove all commercial bias.
"...Since getting the app, I have begun to find films and documentaries that are well recommended to my personal tastes. It’s also fun to run across other people in the app who share the same tastes as you. I always remind myself that somehow Bridesmaids is someone else’s guilt pleasure too."
Taste Labs was founded by John Lin and Justin Messina, a marketing and engineering duo with 20 years of experience in personalization technology.
Taste began as a passion project when they set out to build a personalized review platform for movies. Working nights and weekends, Taste quickly gained traction through Reddit and grew to a sizable community of cinephiles and data enthusiasts. The privately owned platform now serves a community of 500,000 registered users, and continues to grow.
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