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Can't Decide What To Watch?

Press & Media

Everything you need to know about Taste

What is Taste?

If you are passionate about movies and TV shows, or like to think you have discerning taste, you may find it difficult to decide if a movie or show is ‘worth the watch’. You need a second opinion. Taste is an online review community that shows you the opinions of like-minded people, making it easier to decide what to watch, find hidden gems, and build a watchlist.

How does it work?

Taste was founded on the simple premise—‘the best movie & TV reviews come from those who share your personal taste’. We create communities of like-minded people with the most similar movie taste so they can help each other through ratings and reviews. So that next time you are stuck in front of Apple TV, flip-flopping between options, you can check with your community on Taste first.

Here’s how it works:

  • You rate the movies and shows you’ve seen
  • We find the users who are very similar to you
  • Just search for a movie or TV show and you’ll see movie ratings and reviews from the people who love the same things that you do.

How is this different?

Taste’s movie ratings and reviews differ for each person based on their taste. Unlike Rotten Tomatoes, IMDb, Fandango, Taste decentralizes the peer reviews to make them gender-neutral and to remove all commercial bias.

  • Unexpected Gem

    "...Since getting the app, I’ve begun to find films and documentaries that are well suited to my personal taste. It’s fun to run across other people in the app who share the same taste. I always remind myself that Bridesmaids is someone else’s guilty pleasure, too."

    - linipanini

Start calculating your taste here.

The company

Taste Labs was founded in 2018 by John Lin and Justin Messina, a marketing and engineering duo with 20 years of experience in personalization technology.

Taste began as a passion project when they set out to build a user focused review platform for movies. Working nights and weekends, Taste quickly gained traction through Reddit and grew to a sizable community of cinephiles and data enthusiasts. The privately owned platform now serves a community of 500,000 registered users, and continues to grow.


Fact sheet

  • Taste users contribute over 100K movie ratings & reviews to the community everyday
  • Taste is completely independent and funded by its own users
  • Taste has raised over $1.1M through equity crowdfunding
  • Taste has users from over 150 countries
  • There are over 500K written reviews on the site
  • The company is headquartered in New York City with additional staff in California, Canada, and London
  • Avatar is the most rated movie on Taste— with more than 300,000 ratings, 88K people thought it was “amazing!”, while 78K people thought it was just “meh”.
  • The Room is the most polarizing movie on Taste—70% of the users thought it was either “awful” or “amazing”...the two groups are split nearly 50/50.

Brand assets

Press Shots
Press shots (6 images): Download
Product Shots
Product shots (10 images): Download
Logo (.zip): Download

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